Famed electronic violinist Linzi Stoppard opened the model show with a dazzling virtuoso display. MOBO winning star Sway, Nate James and Mike Skinner's protégé rapper Example joined sport stars such as Arsenal's Freddie Ljungberg and rugby star Paul Sackey for the party with the catwalk supermodels. Pop singer Lemar made a surprise appearance as a runway model at the event for the new Puma range. He told Sound Generator "It is weird to be on stage in front of a crowd and not performing music, but it was fun, I love fashion so it is cool, the look is very natural, the kind of thing I would usually wear so it was an easy job!"
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